Privacy Policy
Last modified: 12/3/2024
INTRODUCTION
ArcaMax Publishing, LLC (“ArcaMax”) and our affiliated companies (collectively, the "Company," "our" "us" or "we") respect your privacy and are committed to protecting it through our compliance with this policy. When we use the terms “you” or “your” we are referring to anyone that uses our website, subscribes to newsletters from us, or uses any of our other services.
ArcaMax is a leader in the development and distribution of hundreds of interest-based newsletters to consumers in the United States. We distribute news and syndicated features to opted-in subscribers, and work with leading media services and publishers to manage, deploy, and monetize their distribution strategies. ArcaMax is also a business-to-business (B2B) marketing technology and data company that uses information about consumers to help advertisers reach selected audiences via online, in-app, email, direct mail, telemarketing and other channels for advertising. As part of this business, we collect, share, and sell data about individual consumers and offer a range of cross-context behavioral advertising services.
This policy describes the types of personal information we collect from you or that you may provide when you visit the website https://www.arcamax.com/ (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
• On this Website.
• In email, text, and other electronic messages between you and the Company.
• When you interact with our advertising and applications on third-party websites and services, if that advertising or those applications include links to this policy.
• From third parties.
Please read this policy carefully to understand our policies and practices regarding your personal information. If you do not agree with our policies and practices, please do not use our Website or subscribe to our newsletters. By accessing or using this Website or interacting with our other services, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Children Under the Age of 18
Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at through this contact form, or by mail at:
ArcaMax,
Attn: Privacy
1706 Todds Lane, Box 311
Hampton, VA 23666
You may also delete an active account (and all associated data) through its associated reader account here.
PERSONAL INFORMATION COLLECTION, USE AND SHARING
Personal information (hereinafter “data”, “information” or “personal information”) includes any type of data or information created, collected, received, stored, or transmitted in the performance of the Company’s business, regardless of physical format, that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a specific consumer or household. Personal Information does not include aggregated consumer information that cannot be reasonably linked with a specific consumer or household.
We collect several types of personal information from and about users of our website and subscribers to our newsletters (“you” or “your”), including : (1) information: that may directly identify you,
• such as your name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline; (2) information
• that is about you but does not directly identify you, such as demographic information (such as your age range); (3) information obtained from public sources (such as whether you own your home); (4) interest categories associated with past online and offline activity data, including which ezines you subscribe to; and (5) information a
• about your internet connection, the browser or equipment you use to access our Website, and usage details.
Categories of Personal Information We Collect
In particular, we have collected the following categories of personal information within the last twelve (12) months:
A. Identifiers, such as real names, aliases, postal addresses, unique personal identifiers, online identifiers, Internet Protocol (“IP”) addresses, email addresses, account names, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), which includes any information that identifies, relates to, describes, or is capable of being associated with a particular information but is not publicly available to the general public from federal, state, or local government records.
C. Protected classification characteristics under California or federal law, such as race, gender, or age. We do not collect this information directly from you, but may infer it from the sites you visit, as described in greater detail below.
D. Commercial information, such as records of what products or services you have purchased, obtained, or considered.
E. Internet or other similar network activity, such as information about what websites you have visited or how you have interacted with an interet website application or advertisement.
F. Imprecise geolocation data, such as your address, or approximate location based on your IP address.
G. Inferences drawn from other personal information.
How We Collect Personal Information
We collect personal information about you in three different ways, including:
• Directly from you when you provide it to us;
• Automatically as you navigate through our site or at other sites where We or our affiliates recognize our cookie ID on your browser. Information collected automatically may include usage details, IP addresses (which can include your approximate geolocation), and information collected through cookies, web beacons, and other tracking technologies; and
• Information obtained from third parties, such as data brokers who lawfully collect and sell personal information that is relevant for marketing purposes.
Sensitive Personal Information.
We do not directly collect any Sensitive Personal Information, meaning data relating to your race/ethnicity, religion, precise geolocation, LGBTQ+ status, health, financial accounts, or citizenship status, but we may infer that information from your data if such inferences are legal in the state where you live. We indirectly collect, via automatic data collection (e.g. cookies), data about your visits to web pages, which can indicate your interest in certain sensitive categories or membership in a sensitive group. For example, if you visit a page that is targeted to a specific ethnicity, or which gives information about a particular health condition, we may infer that you are interested in those topics. If your local laws prohibit the collection of inferred Sensitive Personal Information without your consent, we will not make sensitive inferences. We do not collect or use any personal information relating to children.
Personal Information You Provide to Us
The information we collect on or through our Website may include:
• Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, or requesting further services. We may also ask you for information when you report a problem with our Website.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Your search queries on the Website.
You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website, or transmitted to other users of the Website or third parties, including through our comments sections (collectively, "User Contribution"). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Information We Collect Through Automatic Data Collection Technologies.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
• Details of your visits to our Website or other websites where our affiliates’ tags or pixels may be present, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
• Estimate our audience size and usage patterns.
• Use and share data for marketing purposes, including cross context behavioral advertising.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings that are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
• Web Beacons / Tags / Pixels. Pages of our Website and our emails, as well as other websites where our affiliates are present may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited a page or opened an email, record the popularity of certain website content, verify system and server integrity, or to collect other related website statistics.
Information that is collected automatically does not identify you directly, but we link it to other personal information about you that can identify you. We collect this information from other sources or you provide it to us.
Third-Party Use of Cookies and Other Tracking Technologies on the Webite
Some content or applications, including advertisements on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information if you provide it to them, or personal information that they collect about your online and offline activities over time and across different websites or other services. They may use this information to provide you with interest-based advertising (also called cross-context behavioral advertising) or other targeted content.
We do not control these third parties' tracking technologies or how they are used by these third parties. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information below.
Personal Information Obtained from Third Parties
We may match personal information that you provide us or that is collected automatically with data that is obtained from third parties such as data brokers who lawfully collect and sell such data for marketing purposes. This includes data that is obtained from public sources, or that is derived from your past purchases, interactions with brands, and online or offline activity.
How We Use Your Personal Information
We use the personal information that we collect from or about you to:
• Present our Website and its contents to you;
• Provide you with information, products, or services that you request from us;
• Engage in cross-context behavioral advertising or marketing on behalf of third parties, or share your data with third parties (including our affiliates) who may use it or share it;
• Provide you with notices about your account, including expiration and renewal notices;
• Carry out our legal obligations, enforce our legal rights, or protect the rights or vital interests of any person;
• Notify you about changes to our Website or any products or services we offer or provide though it;
• Allow you to participate in interactive features on our Website;
• In any other way we may describe when you provide the information; and
• For any other purpose with your additional consent provided at that time.
Sharing and Disclosures of Your Personal Information
We disclose, and have disclosed within the past 12 months, (including selling or sharing) all of the categories of personal information that we collect (see Personal Information and How We Collect It):
• To our affiliates (meaning other companies under the same ownership or control as the Company).
• To our contractors, service providers, and other third parties we use to support our business. These third parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of ArcaMax Publishing, Inc.'s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by ArcaMax Publishing, Inc. about our Website users is among the assets transferred.
Why We Share or Disclose Your Personal Information
We may disclose your personal information to third parties described above for the following purposes:
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information (either in this privacy policy or on the screen in which you provide that information).
• For any other purpose to which you have consented
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request, or to protect the rights, freedoms, or safety of any person.
• To enforce or apply our terms of use and other agreements, including, if applicable, for billing and collection purposes.
Your Privacy Rights and How to Exercise Them
Whether or not you have the following rights under your local laws, you have them with Arcamax. The following are rights you may exercise with respect to the personal information we have collected from or about you:
• The right to access or receive a copy of personal information;
• The right to delete personal information;
• The right to direct us not to sell or share your personal information with third parties; and
• The right to correct incorrect information; and
• The right to limit the use of sensitive personal information (which, as noted above, is limited to general inferences).
To exercise any of these rights, please contact us through our contact form. You may also contact us by mail at:
ArcaMax,
Attn: Privacy
1706 Todds Lane, Box 311
Hampton, VA 23666
California residents may also call: 1-844-654-0708
Please note, that you can review and change your personal information on your profile by logging into the Website and visiting your account profile page. Due to technical limitations, if you wish to exercise your right to limit the use of sensitive personal information or if you wish to correct information beyond what you can access through your account page, please request that data be deleted.
Tracking Technologies and Advertising
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.
Non-Discrimination
We will not discriminate against you for exercising any of your rights.
Data Security and Data Retention
We have implemented commercially reasonable technical, physical, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. We also have a policy of routinely deleting certain categories of personal information after one year after it is used by the Company in its normal course of business, unless such information is: (a) subject to a litigation hold or otherwise required to be maintained by law or to demonstrate compliance to law; (b) deleted earlier according to a user’s request compliant with this policy; or (c) certain other special circumstances under which we reasonably determine it is reasonably necessary to maintain your personal information for a longer period of time.
Personal Information
Includes any type of data or information created, collected, received, stored, or transmitted in the performance of the Company’s business, regardless of physical format, that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a specific consumer or household; provided, however, Personal Information does not include aggregated consumer information that cannot be reasonably linked with a specific consumer or household. Examples of Personal Information include:
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by posting the updated privacy policy to this page. The date the privacy policy was last revised is identified at the top of the page.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us on our interactive contact form or by mailing us at:
ArcaMax,
Attn: Privacy
1706 Todds Lane, Box 311
Hampton, VA 23666
