Ford posts strong November sales, hits monthly EV sales record
Published in Automotive News
Ford Motor Co. said Wednesday it had its best November for U.S. sales since before the COVID-19 pandemic, achieving a 14% increase year-over-year and an all-time monthly electric vehicle sales record.
The Dearborn automaker sold 166,373 vehicles last month. That included 10,821 all-electric vehicles, representing 6.5% of sales that were up 21% from last year. Ford is running its "Power Promise" campaign, which is offering to cover the cost of a standard installation of a Level 2 home charger with each EV purchase or lease or an additional cash incentive. President-elect Donald Trump's victory also may be prompting some EV owner wannabes to get one now, as the up to $7,500 tax credit for plug-in vehicles could be eliminated under the new adminisration.
The all-electric Mustang Mach-E SUV posted its best ever monthly sales, up 38%. The E-Transit commercial van was up 358%. But the F-150 Lightning truck saw sales fall 17%.
Adding in hybrids and plug-in hybrids, Ford's electrified vehicles were 14% of U.S. sales and up 40% from last November. Internal combustion engine vehicles rose 13%.
Truck and van sales were up 23%. F-Series pickups had their best November since before COVID, increasing sales by 27% from a year ago. The hybrid version was up 52%.
The midsize Ranger was up by more than 23 times the amount sold a year ago after its plant had been affected by the United Auto Workers' 41-day strike. The company sold 36% more Maverick hybrids than last November, though overall Maverick was down 34% year-over-year.
Transit commercial vans were up 52% for a November sales record.
SUV sales rose 8%. The Explorer, boosted by a refreshed model for 2025, was up 14%. Bronco, also hit significantly by last year's UAW work stoppage, was up 255%, while its smaller Bronco Sport sibling fell 3.5%. Expedition increased 19%, and Escape fell 10%.
Mustang coupe sales were down 45%.
Sales of the Lincoln luxury brand's SUVs were up 49%. The Nautilus had its best November in 17 years, increasing 103%. Hybrids represented 49% of those sales. Aviator was up 86%, Corsair grew by 4.2% and Navigator increased by 11%, respectively.
Boosted consumer sentiment and improved market conditions supported increased sales year-over-year across the industry last month, according to Cox Automotive Inc. Average new-vehicle interest rates decreased to 9.12%, and incentives are representing an increased percentage of average vehicle transaction prices, rising to 7.7% in October.
General Motors Co. and Stellantis NV report sales on a quarterly basis. U.S. sales in November at Hyundai Motor Co. Ltd., Kia Corp. and Subaru Corp. rose 8%, 20% and 8.2% year-over-year, respectively, setting a record for the month at all three automakers.
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